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Comments on: The value of a brand http://www.tvhe.co.nz/2009/02/03/the-value-of-a-brand/ The Visible Hand in Economics Thu, 05 Feb 2009 04:01:19 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Matt Nolan http://www.tvhe.co.nz/2009/02/03/the-value-of-a-brand/#comment-12973 Thu, 05 Feb 2009 04:01:19 +0000 http://www.tvhe.co.nz/?p=2794#comment-12973 “should be vodafone… learn to speel (that’s a joke).”

All good – fixed 😛

“Weird thing is some companies find it almost impossible to genuinely say sorry we were wrong, despite its proven healing power. Mostly I suspect it is driven by ego and lawyers.”

Well I guess it isn’t all about profit maximisation 😉

“It’s not you that’s illiterate here. Vodafone chose a stupid spelling — probably for marketing reasons”

I think it is partially my illiteracy 😛

]]> By: Matt Nolan http://www.tvhe.co.nz/2009/02/03/the-value-of-a-brand/#comment-12972 Thu, 05 Feb 2009 04:00:19 +0000 http://www.tvhe.co.nz/?p=2794#comment-12972 “Didn’t they switch to New Coke because they listened to customers (via focus groups) who said they liked New Coke better?”

Yes – but supposedly they should have realised some peoples emotional attachment to Coke (in the South).

“This was just bad framing. Should have just raised everyone’s fees by $1, then offered a $1 discount for opting out of getting a paper statement.”

Agreed. But given their fail I think they pulled out of it quite well.

]]> By: Bill Bennett http://www.tvhe.co.nz/2009/02/03/the-value-of-a-brand/#comment-12948 Thu, 05 Feb 2009 00:48:48 +0000 http://www.tvhe.co.nz/?p=2794#comment-12948 It’s not you that’s illiterate here. Vodafone chose a stupid spelling — probably for marketing reasons, there’s a phd in this somewhere — so it should expect people to have difficulty.

]]> By: Brand Name Engineered Flooring Manufacturers http://www.tvhe.co.nz/2009/02/03/the-value-of-a-brand/#comment-12721 Wed, 04 Feb 2009 00:52:37 +0000 http://www.tvhe.co.nz/?p=2794#comment-12721 […] […]

]]> By: insider http://www.tvhe.co.nz/2009/02/03/the-value-of-a-brand/#comment-12694 Tue, 03 Feb 2009 21:03:08 +0000 http://www.tvhe.co.nz/?p=2794#comment-12694 Weird thing is some companies find it almost impossible to genuinely say sorry we were wrong, despite its proven healing power. Mostly I suspect it is driven by ego and lawyers.

]]> By: Rating Refrigerators Best Brand | Eeencfurniture http://www.tvhe.co.nz/2009/02/03/the-value-of-a-brand/#comment-12585 Tue, 03 Feb 2009 08:34:52 +0000 http://www.tvhe.co.nz/?p=2794#comment-12585 […] […]

]]> By: jorge http://www.tvhe.co.nz/2009/02/03/the-value-of-a-brand/#comment-12535 Tue, 03 Feb 2009 03:38:04 +0000 http://www.tvhe.co.nz/?p=2794#comment-12535 should be vodafone… learn to speel (that’s a joke).

]]> By: CPW http://www.tvhe.co.nz/2009/02/03/the-value-of-a-brand/#comment-12487 Mon, 02 Feb 2009 22:39:50 +0000 http://www.tvhe.co.nz/?p=2794#comment-12487 Didn’t they switch to New Coke because they listened to customers (via focus groups) who said they liked New Coke better?

This was just bad framing. Should have just raised everyone’s fees by $1, then offered a $1 discount for opting out of getting a paper statement.

]]>