I read with great interest that Progressive considering killing all of their supermakret brands and turning all of their stores into Countdowns.
Given that supermarkets typically differentiate their offerings via their different brands (e.g. Pack’n Save is cheap, New World is high quality etc..) this is quite an interesting move. If this does go ahead it will be quite interesting to see how they compete-will their be one generic offering or will we see “budget” Countdowns and “high end” Countdowns depending on the location and what rival supermarket is in the vicinity?
Time will tell.