“We all know that nobody can predict the future, but it is also clear that some forecasts and forecasters are better than others. Foresight is crucial – all leadership decisions we make today will play out in the future – so wouldn’t it be useful to be able to tell a good forecast from a bad one? And even more so in these uncertain times. Future Savvy,” published by The American Management Association, is a user’s guide to making better decisions about predictions. It shows forecast consumers how to assess and discern quality in the future thinking they read and hear, step by step, with examples and case studies of interest to both industry and government decision-makers. It views expert foresight as a crucial resource, but puts sharp tools in the hands of forecast users. It is designed to be the business or policy manager’s core reference in evaluating what the media, consultants, investment brokers, industry analysts and other gurus and talking heads are saying about the future.”

Future Savvy, Adam Gordon, (Amacom Press, NY, 2009) ISBN 978-0814409121
Amazon.com: http://tinyurl.com/5mdu2c

thanks for interesting post,
Adam
The Future Savvy Journal: http://www.futuresavvy.net