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Comments on: Hangovers, Nurofen and product differentiation http://www.tvhe.co.nz/2009/04/24/hangovers-nurofen-and-product-differentiation/ The Visible Hand in Economics Wed, 20 May 2009 14:07:27 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Geena Murphy http://www.tvhe.co.nz/2009/04/24/hangovers-nurofen-and-product-differentiation/#comment-19820 Wed, 20 May 2009 14:07:27 +0000 http://www.tvhe.co.nz/?p=3678#comment-19820 Another great migraine article! I always like read your blog so I always come back for more.

]]> By: goonix http://www.tvhe.co.nz/2009/04/24/hangovers-nurofen-and-product-differentiation/#comment-19435 Fri, 01 May 2009 21:04:59 +0000 http://www.tvhe.co.nz/?p=3678#comment-19435 While at the supermarket the other day I noted that Nurofen ‘Back Pain’ was retailing for just under $14, while Pams Ibuprofen (exactly the same number of pills and ingredients) was retailing for just under $4.

]]> By: Dave http://www.tvhe.co.nz/2009/04/24/hangovers-nurofen-and-product-differentiation/#comment-19317 Fri, 24 Apr 2009 13:50:13 +0000 http://www.tvhe.co.nz/?p=3678#comment-19317 Ah OK, they are different on the UK site.

]]> By: goonix http://www.tvhe.co.nz/2009/04/24/hangovers-nurofen-and-product-differentiation/#comment-19314 Fri, 24 Apr 2009 09:49:10 +0000 http://www.tvhe.co.nz/?p=3678#comment-19314 @Dave
Looks the same to me (this is from the Aussie site, the NZ one was unpopulated):
http://www.nurofen.com.au/pain-relief/products/migraine-pain.php
http://www.nurofen.com.au/pain-relief/products/back-pain.php

]]> By: Dave http://www.tvhe.co.nz/2009/04/24/hangovers-nurofen-and-product-differentiation/#comment-19313 Fri, 24 Apr 2009 08:41:28 +0000 http://www.tvhe.co.nz/?p=3678#comment-19313 According to Nurofen’s website the “Migraine” product has ibuprofen lysine, which has a more rapid onset of action than the plain ibuprofen in the back pain product.

]]> By: FreneticMonkey http://www.tvhe.co.nz/2009/04/24/hangovers-nurofen-and-product-differentiation/#comment-19312 Fri, 24 Apr 2009 08:00:29 +0000 http://www.tvhe.co.nz/?p=3678#comment-19312 just no TV/Print advertising for Pharma

]]> By: goonix http://www.tvhe.co.nz/2009/04/24/hangovers-nurofen-and-product-differentiation/#comment-19311 Fri, 24 Apr 2009 07:48:34 +0000 http://www.tvhe.co.nz/?p=3678#comment-19311 Are you suggesting no labels on the product? How would that work practically, given the products are sold in supermarket aisles?

]]> By: FreneticMonkey http://www.tvhe.co.nz/2009/04/24/hangovers-nurofen-and-product-differentiation/#comment-19310 Fri, 24 Apr 2009 07:44:06 +0000 http://www.tvhe.co.nz/?p=3678#comment-19310 😉 obv i dont think anyone here is a moron, i just think that banning advertisements for pharma would prob. improve welfare 😉

]]> By: rauparaha http://www.tvhe.co.nz/2009/04/24/hangovers-nurofen-and-product-differentiation/#comment-19308 Fri, 24 Apr 2009 05:19:06 +0000 http://www.tvhe.co.nz/?p=3678#comment-19308 @Matt Nolan
My Pam’s ibuprofen has silver packaging too, Matt.

Besides, I think ‘moron’ is a strong term to use: we’re just boundedly rational and use heuristics to make decisions given our limited capacity for computing optimal choices. I don’t think Matt’s decision to go with the well known Nurofen is necessarily stupid or irrational. One has to take account of his mental computing constraints and the fact that it’s almost maxed out educating the world about economics!

]]> By: Matt Nolan http://www.tvhe.co.nz/2009/04/24/hangovers-nurofen-and-product-differentiation/#comment-19306 Fri, 24 Apr 2009 03:58:24 +0000 http://www.tvhe.co.nz/?p=3678#comment-19306 @FreneticMonkey

Hey – when I grabbed nurofen from the supermarket it was because it was the only thing there.

Also I like the pretty silver package 🙂

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