Truish – I’m not sure MyFitnessPal is competitive. Also I had no friends on Runtastic and still used that for the badges for 2 months, but that was private information I guess 🙂

I know what it is but the crucial part is that it’s used in contexts that are not usually competitive to make them less of a chore. The things you refer to are all sport-related and already competitive!

Definitely an area NZ may contribute in as a comparative advantage, who knows. We have low population density which may lean against that – might being the operative word

Sounds like fun!

http://en.wikipedia.org/wiki/Gamification

I’ve been playing Ingress, a GPS location ‘capture the flag’ like game, and those rich retired players own the game due to time to play all day, and the budget for the high data prices. It’s all gamification, to what end who knows, but it was/is fun…

A friend was telling me last night about a pharma that has developed a type of drug delivery system (a pill) with a microchip embedded in it that, as it dissolves, sends a message to your phone that you’ve taken your medication that day. It contains less copper and magnesium than a multivitamin.

I look forward to future scandals where the biometric data of famous people are hacked.

Of course some people have no interest in self-improvement or self-monitoring and will not take up the technology.