As recently reported, Avatar now holds the title of highest grossing film of all time.
Furthermore, the film has grossed over $800 million more than Hollywood’s previous blockbuster, 2008’s The Dark Knight.
Given that the themes and story quality of both films was equally awful, the only explanation (in my opinion at least) is that the piracy level of Avatar must be significantly lower than that of The Dark Night. The explanation for this I believe lies in that fact that one film was presented in 3D, while the other was not.
Thus, as the lay pirater is without 3D technology, has Hollywood inadvertently found a (short-term) solution to it’s declining revenue problem: making films in 3D?