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Jan
13
2009

Branding too big to fail: TBTF

Too big to fail has to be one of the “catch phrases” of 2008.  Catch phrases often deserve some fan art – however, over 2008 I didn’t see any.

The Minneapolis Fed obviously felt that fan art was necessary – which lead to this banner (ht CPW):

Excellent.  The related post is here.  In it, they discuss how to identify and quantify the issue in the future – so Fed action does not appear so “ad hoc”.

About the author

Matt Nolan

Matt Nolan is an economist at Infometrics (although the opinions expressed are independent of the organisation) . Email: nolan.matt@gmail.com; matt@infometrics.co.nz. Work phone: 04-496-5290

Permanent link to this article: http://www.tvhe.co.nz/2009/01/13/branding-too-big-to-fail-tbtf/

4 comments

  1. agnitio says:

    is this kind of like the heart foundation “tick” and you can put it on all your promotional material? :)

  2. Matt Nolan says:

    That would definitely increase investor certainty.

    Invest in us and the taxpayer is GUARANTEED to bail you out :P

  3. goonix says:

    lol!

  4. Matt Nolan says:

    “lol!”

    Agreed – it is a great logo :)

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