Branding too big to fail: TBTF

Too big to fail has to be one of the “catch phrases” of 2008.  Catch phrases often deserve some fan art – however, over 2008 I didn’t see any.

The Minneapolis Fed obviously felt that fan art was necessary – which lead to this banner (ht CPW):

Excellent.  The related post is here.  In it, they discuss how to identify and quantify the issue in the future – so Fed action does not appear so “ad hoc”.

Posted in US economics

About Matt Nolan

Matt Nolan is an economist at Infometrics (although the opinions expressed are independent of the organisation) . Email: matt@tvhe.co.nz; nolan.matt@gmail.com; matt@infometrics.co.nz. Work phone: 04-496-5290

  • http://www.tvhe.co.nz agnitio

    is this kind of like the heart foundation “tick” and you can put it on all your promotional material? :)

  • http://www.tvhe.co.nz Matt Nolan

    That would definitely increase investor certainty.

    Invest in us and the taxpayer is GUARANTEED to bail you out :P

  • goonix

    lol!

  • http://www.tvhe.co.nz Matt Nolan

    “lol!”

    Agreed – it is a great logo :)