With the way the media view ‘price gouging’ I have no idea why Apple is so loved: Are they the best company in the world at price skimming?
Apple Inc. halved the price of its entry-level iPhone to $99 and rolled out a next-generation model, looking to sustain the momentum for its popular smart phone amid the recession and fresh competition.
They somehow manage to charge enormous premiums to early adopters and still get viewed as customer focussed and friendly. Given the way they must hog consumer surplus I can only attribute their positive public image to fantastic marketing. Bravo to their marketing department!