But why couldn’t Big Food’s processing and marketing genius be put to use on genuinely healthier foods, like grilled fish? Putting aside the standard objection that the industry has no interest in doing so—we’ll see later that in fact the industry has plenty of motivation for taking on this challenge—wouldn’t that present a more plausible answer to America’s junk-food problem than ordering up 50,000 new farmers’ markets featuring locally grown organic squash blossoms?
It is an issue I see a lot of my friends talking about, and one which has led Gareth Morgan and Geoff Simmons to write a book. Seems like an interesting and important issue to think about 🙂
Note: I have no interest in trying to define what people should be doing here – and I aim to have a little chat about choice at some point in the future as I think it is an important issue that can get lost in this (eg I feel it gets lost here). However, I can tell the food issue is, and is going to be, an issue that people want to look into – and would like to hear your thoughts 😉