Polls vs prediction markets
With the advent of iPredict, New Zealand has jumped on the prediction market bandwagon. But now a paper suggests that, for election results at least, polling data is more accurate than at least one popular trading market:
The market price is superior to a naïve reading of the polls. For instance, if the
incumbent leads 60-40 in the polls in May while the market says the incumbent will win with
55 percent, the market price is likely to be closer to the Election Day vote division. But this is
not the appropriate test.
…
We could ask … what an analysis of polling history would show to be the odds of the incumbent winning in November given a 60-40 lead in May, and whether this prediction based on polls offers greater certainty than the May … price.
…
Based on our analysis, an investor with a modest knowledge of how … polls translate into Election Day outcomes would reap handsome profits from the … presidential market. The implication is that where candidate market prices depart from where the polls project that they should be, these deviations contain more noise than signal.

