I think I’ve found a bubble

There is a lot of talk about bubbles, and how we need to do something to prevent them.  I find this difficult, as even if we could observe bubbles we also really need to justify why we should lean against them – as long as the cost falls on those getting themselves involved in the bubble I’m not sure what the issue is.

However, if we are going to do things I think I’ve identified a pretty obvious bubble:

The use of the word “sustainable“.

8 replies
  1. scrubone
    scrubone says:

    No no, you’re looking at it the wrong way around.

    If you reverse it, it clearly shows that *non* usage of the word “sustainable“ is rapidly *shrinking*.

  2. Karl
    Karl says:

    I guess it would be too early to announce that a bubble is in the making. The usage of word sustainable has a long way ahead, until we gain sustainability, and a re over it.

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